HERMAN NORMOID AND VOLUMISM

Volumism is an artistic and philosophical current, based on the ideas of Herman Normoid who places the Human Being at the centre of the artistic universe. Despite recognizing a propositional value to the artist, Normoid denies his having the leading role in the artistic process, ascribing it instead to the spectator. This latter through a process of visionary transformation, interprets art, and confers a value developed from an intimate elaboration. In other words, the work of art is not static and immobile, but rather iridescent and multifaceted as the result of revision made by the human mind.

“Volumes” according to Normoid, are the translation in the physical world of non-commensurable visions present in the human mind. The artist uses these visions to express his emotions. Volumes generate sensations in the observer, to be intimately transformed to generate new visions.

Free from rules, minds transform ideas, improving and generating new ideas, enabling the evolution of the Human Being.

With reference to Normoid, the material aspect of the work of art is marginal of the artistic process which manifests itself mainly in the human brain: the senses could even not exist, the human mind would still be able to produce art.

Volumism in its extreme vision could state that the works of art become useless, being replaced by transmission of ideas and visions directly from one mind to the other.

This not being a possibility to consider, Normoid presents art as a suggestion, and maybe this is why he can be considered a “sign” artist who drives his abstract attitude in the attempt to express his emotions with masses of pure color.